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Last year I was all about the nacho fest that is the Super Bowl. We had friends over and we stuffed ourselves silly and I kept track of how many commercials were gendered stereotypes in full color. This year I wasn't in the mood, but thanks to [livejournal.com profile] alizarin71's company, I got to be part of the National Masculinity and Patriotism Indoctrination Show. Trucks. Large men running into each other like tanks. Men named Tank. Fireworks, airline jets, flags. Rah fucking rah. And I still stuffed myself silly. Sour cream is glorious. What was pleasantly surprising was the dearth of exploitative commercials. There was an insipid Jessica Simpson ad for Pizza Hut, in which she proclaims cheez-ee buds pizza are her one true love. Poor girl. The Bud Light commercials continue to spend more money than a small third world nation on ads promoting stupid men and the "gender divide." A bright spot, shockingly, was Kevin Federline's ad for something financial. It was cheesey and entertaining and well scripted for a financial ad. Well done, Mr. Federline! (Okay, maybe he doesn't yet deserve that much respect.)

All of the commercials, though, did not make sitting through the tedium of football worthwhile. But the half-time show did. What is about as far from masculine as you can get? PRINCE. That's who! That man is as queer as queer can be - and he's heterosexual! I'm sure there were red-blooded, football loving, cheap beer-swilling, big truck driving men scratching their heads during the half-time show wondering where the hell the Pussycat Dolls or Bruce Springsteen or at least some dorky boyband were. I mean, something at least passingly Straight. Ah, Prince. He is a genius and I love him so. That man can sing. And what's not to love about the gayest straight man ever, 5'2" wearing glittery pantsuits and stack heels, rocking out on a guitar in the shape of some arcane symbol?

Date: 2007-02-05 09:00 pm (UTC)
From: [identity profile] erinya.livejournal.com
Prince was awesome. But the phallic symbolism wasn't terribly arcane--and became even more overt when they put him behind that great big sheet for a silhouette shot.

I watched the game with my red-blooded roommate and his friends (a good mix of Bears and Colts fans, which made things interesting) and noticed that for the first time I actually understood and was engaged with what was going on in the game. Halp, I have been indoctrinated!

What about the commercial with the men stripping for the carwash a la Jessica? That was a fun bit of gender-reversal. But my favorite--the anxious GM robot--had nothing to do with any of that serious stuff.

Date: 2007-02-05 09:40 pm (UTC)
From: [identity profile] ewigweibliche.livejournal.com
Yeah, the GM robot was alright. Adam hated it. But I had forgotten about the car wash! That was great! OH! AND - there were those awful Dorito ads, except for the one where the chubby check out lady got laid. How cool was that?!

Date: 2007-02-06 02:57 am (UTC)
From: [identity profile] alizarin71.livejournal.com
The check-out lady was awesome. I liked the robot for himself (for who he was as a person) -- but it was an awful ad for GM. How are you going to sell cars by saying your robots are washed up and can't see the point in living?

It was a fantastic game and an excellent afternoon -- evening. I don't know what you're talking about when you say the SuperBowl wasn't that super. It was SUPAH! Lots of turnovers, daring runs past the defense, incredible interceptions, guacamole, beer, chips.... I begin to wax rhapsodic. No Bud Bowl this time, but perhaps I'm dating myself.

Date: 2007-02-06 04:13 am (UTC)
From: [identity profile] hrafntinna.livejournal.com
"--perhaps I'm dating myself."

Congratulations! You're a catch.

Date: 2007-02-07 11:52 pm (UTC)
From: (Anonymous)
holy god, lovely n., you make the football event sound like something even I would have been able to endure. rock on princey. come to think of it, the wittiest newspaper article I ever read was concerning the princelet. it was very short, and it went something like:

"the artist formerly known as prince has returned to being known as prince... as he was known formerly"

love and lent to you, pád.

Date: 2007-02-08 12:54 am (UTC)
From: [identity profile] ewigweibliche.livejournal.com
Lent! Yes, I am looking forward to my vegan lenten season. I could definately use some detox, physical, spiritual - the whole shebang.

And, it would have been wonderful to have you over for the Super Bowl. You're welcome anytime!

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